Public Communications, also known as PCI, is a full-service, independent public relations firm. Founded in 1963, it has a partnership with Worldcom Public Relations Group. The firm manages a staff of more than 50 employees. Public Communications serves educational institutions and nonprofit organizations, as well as the entertainment and health care industries. The firm s clients include the Association of Zoos and Aquariums, American Board of Medical Specialties, Alliance of Marine Mammal Parks and Aquariums, Calgary Zoo, Fidelity Investments, Hitchcock Design Group and FlowMedica. It offers crisis communications and branding services. Public Communications also provides consumer marketing, qualitative research and strategic planning solutions, as well as several advocacy programs.