Aeffect is a small woman-owned business that offers consulting services in the areas of marketing and communications. It provides research, planning, development and evaluation services. The company offers a range of statistical services, such as regression, correlation, and cluster and factor analysis. Aeffect provides syndicated data analysis, geographic information system and application development services. It maintains a staff of experts who offer market segmentation, customer valuation and brand strategy services. The company additionally provides campaign evaluation services, as well as conducts promotional programs. It is certified by the Woman's Business Development Center, Small Business Administration and General Services Administration. The company s clients include Advocate Health Care, Internet Broadcasting Systems and Motorola. Aeffect is located in Deerfield, Ill.