Richard Day Research, based in Evanston, Ill., is a leading full-service market research firm serving corporate, government and nonprofit clients. The company s capabilities include survey research, in-depth qualitative interviewing, databases and market analysis. It employs a range of methods, such as quantitative surveys of clients and prospects and internal analysis of customer databases and market segments. The company has served major corporate, nonprofit and local clients in areas, such as financial services, pharmaceutical, nonprofits and associations, education, government agencies and health, fitness and recreation. It also serves clients in areas, including performing arts and theaters, legal and forensic, and media and public relations.