Founded in 1896, South Bend Sporting Goods is a manufacturer and retail company. It deals exclusively in fishing equipment and gear, such as rods, sinkers and lures. It provides various products, such as mudville-spin-reels, pro-series-t-boxes, creels, stringers, equinox-rods and bait-nets. Its list of products include camping gears, outdoor wear and it provides a wide range of customer products under various brands, which include the Simpsons, Hurricane, Explorer Adventure Packs, Cedar Key and Calypso. Its Crystal River brand provides a wide range of products, including calico jack rods, and bermuda and red bone combos. The Simpsons brand features various products, such as fishing lures, sleeping bags, folding chairs and tents. South Bend Sporting Goods is located in Northbrook, Ill.