SRDS has been bringing the media community together for more than 85 years. As a leading provider of media rates and data, it connects buyers and sellers through its sources that offer coverage of traditional media, such as magazines, newspapers, television, direct marketing and radio, as well as alternative marketing opportunities, such as the Internet. Through SRDS Media Solutions, the company continues to provide data, advanced functionality and value-added services that meet customers' planning and buying needs. It is a subsidiary of VNU, which has expanded from a Dutch publishing firm into a major international information and media company. VNU provides millions of people throughout the world with business and professional intelligence. VNU provides a variety of services, such as marketing information, media measurement information and a variety of business information. SRDS is located in Des Plaines, Ill.