Founded in 1983, Catalina Marketing is one of the leading behavior-based marketing solution providers in the world. It offers targeted marketing solutions for brand manufacturers, retailers and health care providers to meet their growth objectives. The company enables clients to reach consumers and patients with precision targeting on a mass scale. Catalina Marketing s readers are installed in more than 22,000 United States grocery, drug and mass merchandise chains. In addition, the company s readers are installed in over 7,000 international stores. It has operations in the U.S., Japan, Italy, Germany, France, Belgium and the United Kingdom. The company maintains one of the largest online decision support databases in the world. Catalina Marketing maintains its headquarters in St. Petersburg, Fla.