Regency Commercial Associates is an experienced real estate firm with an established leasing technique that ensures proper tenant selection and placement. Through a market-driven tenant selection process, its leasing representatives are able to determine the appropriate tenants for all types of centers in varied communities and attract them to the property. Defining the market area and creating the marketing plan are the keys to this process. This includes: analyzing the community s residential housing patterns; conducting an inventory of all competitive retail establishments; and, analyzing traffic patterns between the two. This information enables the leasing representatives to prepare an accurate assessment of the property and determine the areas of retail that are in demand. After identifying the retail needs in the market area, they begin tenant solicitation using the key data that assures the prospective tenant the property is appropriate for their retailing needs. Market studies of this kind are conducted for all properties and updated annually as part of the yearly leasing strategic review to assure the most current tenant mix is maintained in the property.