Midwest Marketing Company was formed in 1979 by brothers, Jim and Randy Smith after serving the watermelon industry for over 10 years. Jim's experience in the field as a buyer was instrumental on the supply side, and Randy's sales savvy provided the outlets so necessary to the success of the team. With a vision of integrity, innovation, and quality consciousness, a seasonal supply was developed beginning in South Florida and ending in Southwest Indiana, with an emphasis on peak production for holiday demand. The watermelon industry was going through extensive changes and Jim and Randy were quick to recognize these long term trends initiating solutions that have become standard in the industry. By 1982, the company had experienced extensive growth. Jim and Randy convinced their father Don and brother Rick to join the growing company. Don, after a brief absence in the produce industry, renewed old acquaintances at the sales desk and Rick received production training in the field. A logistics department was filled by various personnel with Tim Dunn settling in at that position in 1997. Jim's wife Carrie, a CPA, took the position of CFO of Midwest as well as our sister companies Platinum Farms and JR Transportation. Excitement was generated in the family when Jim's son, Toby decided to join the company, assisting in the fields. Soon after, Randy's son Rob began assisting Tim in logistics and is now serving as manager of our packing and cooling facilities in Carlisle as well as assisting in logistics during the Georgia shipping season. A nephew, Kelly Tyner has taken well to the sales desk developing and servicing his accounts. These fourth generation "watermelon men" are excited to be in the business and look forward to facing the challenges in an ever changing environment. Today, the company enjoys long time grower and customer relations reaching back some 30 plus years. This generation handing the banner to the new, at both ends of the spectrum, Midwest Marketing can offer its customers a stable supply of delicious watermelon for generations to come.