Founded in 1905, CROSSMARK is a privately owned organization that provides business services for manufacturers and retailers in the consumer goods industry. It provides retail merchandising, shopper insight, and sales and marketing strategy support services. The company has more than 10,000 employees in over 40 offices in the United States, Canada, Mexico, Australia and New Zealand. CROSSMARK has over 400 employees who provide in-store services to retail outlets. Its planning teams offer in-house support services, including logistical planning, master scheduling, merchandising and budget development. The company has partnerships with ACNielsen, Trade Optimization Services and eXchangeBridge. Its event services include the introduction of new products, as well as increasing the exposure of existing product lines through demonstrations, consumer interception, sampling and setups. Headquartered in Plano, Texas, CROSSMARK maintains one of its locations in Des Moines, Iowa.