Hallmark Cards, the personal expression industry leader virtually synonymous with consumers' preferred brand of greeting card, was founded in January 1910 by Joyce C. Hall. Hall established the Hallmark brand's reputation for quality through uncompromising attention to detail and, since 1944, through the slogan, "When You Care Enough to Send the Very Best." The company achieved distinction through its products, its network of specialty retail stores, national advertising and as sponsor of the Hallmark Hall of Fame, television's most honored and enduring dramatic series. Worldwide, Hallmark has more than 18,000 full-time employees. Aproximately 4,500 Hallmarkers work at the Kansas City, Mo., headquarters and about 9,900 are associated full-time with the United States personal expression business. Hallmark's creative staff consists of nearly 800 artists, designers, stylists, writers, editors and photographers. Together they generate more than 19,000 new and redesigned greeting cards and related products per year. One of Hallmark's locations is in Lawrence, Kan.