Operating for more than 50 years, Sports Radio 810 WHB is a commercial sports radio station. The radio station broadcasts several shows, such as Crunch Time, The Border Patrol, Between the Lines, Sports ByLine and ESPN OverNight. Sports Radio 810 WHB covers the National Football League, The Masters and US Open Golf Championship, the National Basketball Association Finals, Wildcat & Cornhusker Football and NASCAR's Brickyard 400. The radio station additionally covers Busch Series and Craftsman Truck Series and Major League Baseball. It also sponsors and covers a variety of community events. Sports Radio 810 WHB is a part of Union Broadcasting.