Established in 1906, Kellogg Company is one of the world's leading, publicly held producers of cereals. It offers a range of food items, including cookies, crackers, pastries, cereal bars, fruit snacks and frozen waffles. The company provides chocolate chip pancakes, flavored snacks and cornflakes. Kellogg Company offers products under the Kellogg s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies and Special K brands. It provides a variety of beverages under the All-Bran brand. The company offers several coupons and special offers. With annual sales revenue of more than $10 billion, it manufactures products in over 15 countries throughout the world. The company operates The Kellogg s Store, which sells a variety of products, such as apparel, accessories, games, toys and gift items.