BIC Alliance and its publication, the Business and Industry Connection, were established in 1983 and are based in Baton Rouge, La. BIC Alliance is one of the nation s premier marketing and matchmaking firms that has a nationwide clientele and an international readership. The company offers its services to a wide range of industries, including engineering, construction, maintenance and operations, safety, purchasing and environmental personnel. BIC s services include planning, direct marketing to clients, Web site development and hosting, direct mail pieces, annual reports, corporate identity, printing coordination, media selection, development and coordination, technical writing, newsletters, trade show planning, design and training and special event coordination, including hospitality functions, open houses, networking functions and seminars. The company also provides marketing analysis, research, evaluation and intelligence gathering, concept development, industrial marketing and sales training, development of account sales programs, consultation for corporate imaging, customer satisfaction surveys, telemarketing and media placement services.