Comcast Spotlight is the advertising sales division of Comcast Cable. Headquartered in New York City with offices throughout the United States, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. In the partnership with National Cable Communications and the Ad Council, Comcast Spotlight provides companies and their agencies with local, regional and multimarket spot advertising opportunities. It collaborates with other cable companies to standardize national measurement practices that demonstrate the value of cable advertising. Comcast Spotlight subscribes to quantitative, qualitative and business intelligence research tools, such as Nielsen Media Research, Scarborough Research and Mediamark Research in order to target audiences precisely. Comcast Spotlight employs more than 3,500 people.