No Pre-Packaged Black Box In contrast to the pre-packaged, black box approach of many of our competitors, we offer our clients a rare combination of superior technical knowledge and a deep understanding of marketing. The results are innovative, custom solutions that help optimize and improve our clients' direct marketing efforts. We work with data ' marketing data, transactional data, behavioral data, any data, in fact, that can be used to produce highly targeted marketing campaigns and produce actionable results'results that provide a measurable lift in our clients' marketing investment. For us, our 30 years of success has revolved around our ability to provide unparalleled technology and data services to the direct marketing industry ' the so-called "science" portion of direct marketing equation. In other words, we don't pretend to do it all -- creative or production services, printing, mailing list management, mailshop, etc. These other services would detract our focus on providing the best data services in the industry. Besides, there are dozens of other vendors who specialize in providing these other direct marketing services'but there's only one DataLab USA What We Believe 1. All marketing efforts can be further expanded and optimized through database marketing. 2. Database marketing is an iterative and on-going activity ; therefore, it is imperative that the work be affordable, produced in an expedient manner, and measures up to the highest quality standards. 3. Success in database marketing is predicated on setting proper measurements and accurately capturing relevant data. 4. Data Services are one critical step in the entire direct marketing process and should not be the "bottleneck" in the process. 6. Success in database marketing is directly related to the extent that marketing executives fully understand the data, its analysis and its manipulation. Nothing is more deadly to a direct marketing program than a black box.