Alloy Marketing & Promotions is the promotional marketing business of Alloy, a merchandising, media and marketing company primarily targeting the young adult markets. As part of Alloy's media and marketing division, AMP uses a proprietary process to deliver custom marketing solutions for consumer brands that are founded on knowledge of the consumer segment. In addition to award-winning Big Ideas, AMP is known for its mobile marketing programs, Buzz Squads, integrated media promotions, partnering, sampling, events, research, interactive design and customer acquisition solutions. Its clients include Diageo, Hasbro, Verizon Wireless, Jose Cuervo, Timberland, Texas Instruments, New Balance and Garnier. Alloy Marketing & Promotions maintains headquarters in Boston and operates offices in New York, Chicago, Los Angeles and New Jersey.