SHIFT Communications is a privately held public relations company that represents consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. The company offers initial market research, strategic and event planning and editorial services. SHIFT Communications offers consumer public relations strategy services for brand loyalty building, introduction of a new product and overtaking a competitor. Its clients include RealNetworks, Travelocity Emerging Brands, Yelp, Tiny Pictures, Frucall and NeatReceipts. The company also provides security and global public relation services. It offers a range of social media, blogging relations and blog monitoring services. SHIFT Communications employs more than 100 people and maintains a presence in Brighton, Mass.