Green Mountain Coffee Roasters is one of the leaders in the specialty coffee industry. It offers more than 100 coffee selections, including an organic blend of flavored coffees that sell under the Green Mountain Coffee Roasters and Newman s Own Organics brands. The majority of the company s revenue comes from multi-channel wholesale operations. Major wholesale customers include the American Skiing Company alpine resorts, Amtrak, Kash N Karry Food Stores, Kings Super Markets, Price Chopper, Sodexho and Wild Oats. Green Mountain Coffee Roasters also has sales via direct mail and e-commerce sales avenues. It is a publicly traded company listed on the NASDAQ under the symbol GMCR. Green Mountain Coffee Roasters began in 1981 as a small caf in rural Vermont and maintains corporate headquarters in Waterbury, Vt.