ITSMA (IT Services Marketing Association) serves as one of the leading marketing association for technology, communications and professional services firms in Massachusetts. The firm is a membership community for marketing executives who market and sell technology-related services and solutions. It caters to some of the world s leading technology, communications and professional services providers. The firm offers research, consulting and training services that include ITSMA Account-Based Marketing, brand positioning and solutions development. Based in Lexington, Mass., it serves areas across the United States, the United Kingdom and Japan.