RDA Group is one of the leading market research and consulting firms in the United States. Formerly known as Research Data Analysis, the firm has been operational for more than 45 years. Employing more than 500 personnel, it primarily supports the research needs of various clients, such as automobile dealerships, public and private utilities, banks and financial organizations, the recreational vehicles industry, food and beverage manufacturers and insurance firms. RDA Group offers a wide variety of services, such as six sigma studies, voice of the customer boot camps, risk assessments and analysis, predictive modeling solutions, and customer satisfaction, product quality measurement, product research and promotional studies. Additionally, the firm provides brand value and buyer behavior studies, client and employee training, data warehousing and mining solutions, new product development and testing, and political and economic consulting services.