Morpace is a market research and consulting organization, which, in partnership with its domestic and international clients, provides strategic direction through the use of market analysis, technologies and products. Established in 1941, the company performs survey research and consulting for a diverse client base. Morpace possesses broad industry experience with global capability and the cultural diversity needed to conduct research around the world. The company offers a range of research services, including problem identification, custom research design and data collection. Morpace's data analysis and decision-focused interpretation are reported using a number of proprietary tools and approaches. The company is an ISO 9001:2000 certified organization and has offices in Irvine, Calif., and London. Morpace is the result of a 1990 merger of Market Opinion Research, founded in 1941, and Product and Consumer Evaluations, founded in 1975.