We are a Michigan production company based in Grand Rapids focused on event, corporate, and independent productions. Web technique and design are the driving factors behind each one of our creative decisions. We believe that the videos people watch are determined by their perception of what is relevant. In order for a video to be successful the sole factor driving its conception and production must be the communal relevance of its content and style. Rapid Media begins by studying the unique social genre of our partners and their relationship to other networks to determine what is most appropriate for their online presentation. In doing so, we are able to create a specialized and unique product that speaks to the sensibilities of each viewer.