Organized in 1939, Wild Rice Electric Cooperative Inc. is an electric cooperative that provides electric services to about 13,500 Minnesota customers. It is a retail power supplier, which owns and maintains over 3,800 miles of distribution lines in a 3,200 square mile service area. The cooperative receives its wholesale power from Minnkota Power Cooperative. Off-peak electric heat is Wild Rice Electric Cooperative Inc.'s primary load management program. In addition, the company offers online billing to its customers.