The first step to satisfaction is focusing on the details. We explore every opportunity to ensure we meet the objectives of our vendor and customer. This approach allows DLA to establish long-term relationships. D. Landstrom Associates ( DLA ) is a sales and marketing company, founded in 1980 in Minneapolis, Minnesota. DLA executive personnel offer experience as buyer's, merchants and factory sales representatives. This experience sets us apart from our competition and provides you, the vendor, professional insight into the accounts we service. We focus on managing our customers programs throughout the entire sales cycle to ensure that you benefit not just from the sell in but the sell through.