In 1973, Heinz Gelles and Barbara Bryant formed a company called Phoenix Films & Video, committed to producing quality educational films. This film collection is primarily comprised of enrichment films for libraries, universities and special interest groups. After Phoenix Films was established, BFA Educational Media was purchased from CBS. This division was geared toward the educational marketplace. A third division, Phoenix Learning Resources, was developed. It is the textbook publishing and distributing subsidiary whose publications concentrate on remedial reading, language arts and arithmetic. In 1993, Phoenix moved its corporate headquarters from New York City to St. Louis. In conjunction with this relocation to St. Louis, all of the company s divisions were organized as a division of The Phoenix Learning Group.