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Branson has long been a popular destination for vacationers from Missouri and neighboring areas. The construction of music theaters by nationally-known performers along Highway 76 has increased Branson's popularity as a tourist destination. Branson now draws visitors from all regions of the country, mostly by car or bus.
The population was 6,050 at the 2000 census. The Branson Micropolitan Statistical Area embraces Stone and Taney counties.