Cabela s, headquartered in Sidney, Neb., is one of the largest direct marketers and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise in the United States. Founded in 1961, it has grown to become one of the most well-known outdoor recreation brands in the U.S. Through its established direct business and its growing number of destination retail stores, it offers a wide selection of outdoor products. It offers more than 150,000 items online, including fishing, boating, hunting, camping, and archery products. It outdoor information library is an extensive resource for hunting, fishing and general outdoor activities. It issues Cabela s Club VISA credit card through which it offers a related customer loyalty rewards program.