ANALYTICi is a professional consulting organization providing insight, support and services so that clients will be better able to analyze and manipulate marketing data to develop customer intelligence. The firm s service offering has three core components: Customer Relationship Management (CRM) process consulting, database marketing implementation, systems integration, as well as data mining, measurement and analysis. The consulting group is made up of consultants, analysts, statisticians, modelers, data architects, Database Administrators (DBAs) and network specialists. ANALYTICi has formed strategic partnerships with industry software leaders such as Business Objects and Unica among others. Some of the company s clients include AT&T, BEA Systems and Circuit City.