Modern Marketing Concepts, located in Binghamton, N.Y., specializes in providing a wide variety of marketing programs and services. It provides several alternative channels to generate demand and enhance sales for its clients. The agency serves as an extension of clients sales force and also acts as an independent and alternate marketing division. Modern Marketing Concepts is a sales and marketing firm focusing on scientific processes of assessment, planning, piloting, reassessment and ongoing testing. It also has MyMarketer.com, a proprietary tool used for various direct marketing programs. Modern Marketing Concepts clients include Johnson & Johnson, NLN and Viterion TeleHealthcare.