Overview 4-Profit is a technology focused advisory services company working exclusively with channel-centric solution providers, manufacturers and distributors. Over the past 25 years 4-Profit's principals have worked with thousands of business owners, channel executives, account managers and industry associations. We understand what makes these companies tick, and with the resources and services we provide, we can help you become more profitable. If you're like most, you're too busy working in your business to work on your business. We can help! 4-Profit provides strategic advice one CEO at a time. We take the time to understand your unique company and its goals, priorities and key metrics, and then develop solutions that fit. As a company built on the maven concept, we strive each day to match problems with solutions - the right solutions at the right time. We haven't met an IT CEO yet who can do it alone. That's why we created peer groups at the request of Avaya back in 2000. That successful program is ongoing and it remains very powerful for Avaya's partners. It's a prime example of how the best CEO's create powerful teams of people both inside and outside their company to help them assess and adapt to change.