636 Girard Ave
East Aurora NY 14052
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Opening Hours

  • Mon: 10am-6pm
  • Tue: 10am-6pm
  • Wed: 10am-6pm
  • Thu: 10am-6pm
  • Fri: 10am-6pm
  • Sat: 10am-5pm

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Fisher-Price, founded in 1930, is a manufacturer of toys based on popular preschool characters, dolls, games, baby gear, and other licensed children s products. The company is a wholly owned subsidiary of Mattel that designs, manufactures and markets various toy products worldwide. Its products include fashion dolls and accessories, vehicles and play sets, and games and puzzles. The company also publishes children s books and magazines. Its best-selling brands are Barbie, Hot Wheels, Fisher-Price, and American Girl. Fisher-Price supports Buffalo Philharmonic Orchestra, sponsoring the Educational Concert Series that has pre- and post-concert programs allowing children to meet the musicians and see and touch the instruments. It also supports Theatre of Youth, United Way, and Women and Children s Hospital of Buffalo. Fisher-Price is headquartered in East Aurora, N.Y.