Atmosphere BBDO is the digital agency network of BBDO North America and is a member of the Omnicom Group of companies. The company was founded in 1997 and is a full-service digital marketing company whose core focus is building brand preference through the digital channel. It believes that succeeding in this endeavor requires a unique business approach, and that the most successful digital marketing programs are holistic in nature. The company is grounded in brand strategy and customer knowledge, seamlessly integrated with efforts in other channels, and naturally, it leverages the virtues of the interactive medium itself. As a result, the agency is comprised of individuals with expertise in all relevant convergence inputs that are required to succeed in the digital channel. These competencies include: strategic planning and e-business consulting; online advertising and promotion; direct and relationship marketing; and technology development. Atmosphere BBDO is headquartered in New York City.