The Betesh Group is one of the leading global consumer products companies with designing, marketing, manufacturing and distribution capabilities. It works in association with various retail partners, including KB Toys, K-Mart, Lord & Taylor, Lowes, Rite Aid, Sears, Spencer s, Target, Walgreens and Buy Buy Baby. The company provides various marketing services, such as developing product and brand strategies, designing and implementing communications campaigns and analyzing new licensing opportunities. It manages various independent companies that include Mitzi International & Generation Company, Motion Systems, Baby Boom Consumer Products, Bananafish and Funhouse. The Betesh Group has been operational for more than 35 years and is located in New York City.