The Bravo Group is an integrated Hispanic marketing communications agency. Since its establishment in 1980, the company has lead the way and shaped many of the marketing practices in the United States Hispanic market, including direct, digital, retail, promotional and customer relationship marketing. Its category brand experience lies in packaged goods, financial services, technology, health care, telecommunications, automotives and retail brands. Its Brand Asset Valuator and Brand Energy studies have defined the strengths and weaknesses of more than 35,000 brands among nearly half a million consumers worldwide. The company has access to more than 13 years worth of data. It also conducts a regular American-Hispanic study that looks at 1,200 brands in more than 72 different brand metrics. The Bravo Group is located in New York.