CBX, also known as Coleman Brandworx, is an independent full-service branding firm with offices in the United States, as well as Europe, Latin America and Asia-Pacific. The firm offers a range of creative services for corporate identity, consumer branding, large and small retail environments. CBX provides brand strategy, identity design, implementation and management services to clients. It offers research and package and retail design services. The firm specializes in developing identity programs for large, medium and small companies. It also offers pro bono services in association with several nonprofit organizations. The firm s clients include American Cancer Society, Hewlett-Packard, Ernst & Young, Sara Lee Corporation and State Farm Insurance. CBX maintains a location in New York City.