E*Trade Financial Corporation s name lies in its tireless effort to challenge the old ways of doing business. The company delivers a diversified and integrated portfolio of customer-focused brokerage and banking products and services. E*Trade provides access to a wide range of products and services to meet almost any financial need, including trading and investing, retirement and planning, banking and credit cards, and mortgages and home equity. Mitchell H. Caplan has been the chief executive officer of E*Trade Financial for more than three years. He has been with the Internet-based investment and financial company for six years. Caplan earned an AB degree from Brandeis University, and a JD from Emory University. E*Trade Financial Corporation maintains head offices in New York.