G2 direct & digital is one of the largest and most respected direct and interactive agencies in the world. It began operations as Grey Direct. Since that time the agency has evolved into a multi-disciplined company for a variety of brands and sized businesses. The company offers six resources to improve clients return on investments. These services include strategy and analytics, creative, production, media, database and digital solutions. The company is a subsidiary of WPP Group, one of the world's leading communications services groups. It consists of leading companies in advertising, media investment management, public relations, branding and identity, health care communications, direct marketing and specialist communications. G2 direct & digital maintains a location in New York.