imc is a full-service, independent interactive agency that offers a range of marketing services and solutions. It offers gap, industry and audience analysis, assessment, promotional concepting and research services. The company s Web development services include site production, quality assurance, managed hosting, and creative and technical development. It also offers media planning and buying, online sampling, and database development and management services. imc provides measurement services that feature segmentation, targeting and competitive intelligence. Additionally, it offers a variety of software tools, including ConversionMonitor, MediaMarketplace, Vivlogue and Dispatch. The company offers services to the health care, retail, travel and automotive industries. It maintains one of its locations in New York City.