The Nielsen Company is a privately held company and one of the world s leading marketing and media information companies. The company employs advanced data collection methodologies and measurement science to help businesses. The Nielsen Company assists companies to manage their brand efficiently and launch and grow product portfolios. It has operations in more than 100 countries. The company serves the telecommunications, entertainment, media, sports and consumer packaged goods industries. It publishes a selection of articles and presentations for businesses. Its Consumer Insight publication features a monthly collection of articles with reviews on various business-critical applications. The Nielsen Company additionally publishes reports, white papers, blogs and newsletters.