Sheila Donnelly & Associates, a 24-year-old marketing and public relations firm with offices in New York, California and Honolulu, provides custom marketing support, media relations programs, counseling and promotions for travel, real estate, spa, hospitality and retail clients. The company has a loyal following of clients in Europe, the Caribbean, Central America, the Middle East, U.S., Asia and the Pacific. Many Sheila Donnelly & Associates business relationships have endured over two decades, while some clients have been with the company since the beginning. Sheila Donnelly & Associates has a global perspective. It has designed and executed a hotel opening in Munich; named and created a spa products line in Scottsdale; sent media to Europe, India, the Caribbean and Pacific; and created a food festival in Hawaii and a hotel wine school event in New York. Client work is established on the basis of long-term retainers, short-term specifics, and annual projects. Every program is designed to reach specific goals within a pre-determined budget. One of the company's key offerings is an intimate knowledge of the real estate, travel and upscale retail industries -- their nuances, idiosyncrasies and strengths, coupled with an understanding of how to effectively market and reach affluent consumers. The company, founded by Sheila Donnelly Theroux in 1987, has received many national and international awards for its travel industry work, including the prestigious HSMAI "Best in Show" award. Sheila Donnelly & Associates also specializes in retail and resort business counsel, crisis counseling, collateral production, brand introductions and repositioning, marketing brand extensions, new product and services promotions, special events, publicity and creating co-marketing partnerships.