Firth Jewelers

2435 Military Rd
Niagara Falls NY 14304
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Opening Hours

  • Mon: 10am-6pm
  • Tue: 10am-6pm
  • Wed: 10am-6pm
  • Thu: 10am-6pm
  • Fri: 10am-6pm
  • Sat: 10am-5pm


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Since 1946, Firth Jewelers has sold fine jewelry to the people of Western New York. Growing from a simple, one room store on East Falls Street in Niagara Falls, Firth s now employs a staff of more than 20, including a registered gemologist and a custom jewelry design team. As a family-owned store, each generation has maintained a tradition of quality, service, and trust that has helped make Firth s one of the region s most successful businesses. With one of the largest single store selection of both jewelry and loose diamonds in Western New York, Firth s has always been a great place to find that perfect item that says You are special to me . From engagement diamonds to distinctive gold and platinum pieces, watches, figurines, clocks, and more, Firth Jewelers is the place to find exactly what you re looking for. With both a trained gemologist and skilled jewelry designers, Firth s can fashion virtually any piece of jewelry you can imagine. Do you have an idea for setting some precious stones in your own design? A family heirloom you d like to restore and pass down for generations? An idea for a unique gift that you know doesn t exist? We ll work with you to sketch out your ideas and create something of lasting beauty and value.