Established in 1999, Savingforcollege.com, LLC is a privately owned company that helps individuals and professional advisers in understanding to meet the challenges of paying higher education costs. Located in Pittsford, N.Y., the company specializes in the 529 Plan. It also offers financial aids, such as student loans and scholarships. Savingforcollege.com, LLC delivers over 1000s of advertising views per month to its select advertising partners. Bankrate Inc. acquired Savingforcollege.com in December 2007. It is one of the web's leading aggregators of financial rate information. The company continually surveys approximately 4,800 financial institutions in all 50 states in order to provide clear, objective and unbiased rates to consumers.