Founded in 1930, Howe & Rusling is an asset management firm. It provides investment management services to individuals, self-insurance trusts, retirement plans, charitable organizations, and educational and religious institutions. Howe & Rusling deals in various funds, including the New River Funds. Its primary services include growth-based equity management, fixed-income management, value-based equity management and multiasset investments. The firm has a service network with various brokerage and banking intermediaries, economic consultants and market analysts. It diversifies its portfolios by companies, themes, geography and time. Howe & Rusling is headquartered in Rochester, N.Y.