American Time, based in Rochester, N.Y., manufactures wrist, pocket and clipper watches, and also provides engraving services. The company offers a variety of gemstones, such as diamonds, rubies, emeralds, and sapphires that can be set in on the dials. It utilizes pad-printing technology that provides for an unlimited number of colors that can be laid down with precision on watch dials. An individual steel die is cut for each color in the logo, and enamel-based ink is then spread over the die and the excess is wiped away. The remaining ink in the engraved portion of the die is then transferred to the watch dial using a silicon pad. Each color is baked on after printing to insure the logo never peels, chips, or fades. American Time clippers are available in black, brass, and chrome cases, with a variety of color straps, including silver, red, blue, yellow, green, and black.