Lake 5 Media Inc is a media analytic software company based in New York, NY, offering scalable software-as-a-service solutions for media buyers and sellers. Their suite of tools includes media marketplace analysis, competitive analysis, optimization applications, media planning products, and inventory management systems, providing clients with increased operational effectiveness and superior reaction time to the media markets.
With a focus on deep demographic analysis, consumption and viewing data, and audience impressions, Lake 5 Media's TacticVision, MediaFrontier, and MediaSpectrum systems enable users to perform in-depth analysis of network and brand sub-brand performance, commercial break and promo strategy, and media marketplace trends, delivering valuable insights for effective media planning and decision-making.
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