Liberty Tattoo Company creates custom and customer-request tattoos, and does ear, nose and belly button piercings. The shop is staffed by Nick Mascola, an award-winning artist known for his black and gray work; Rick East, a 15-year tattoo artist known for his solid, bold colors; Jon Sudano, an artist who specializes in American traditional tattoos circa the 1940s and '50s; and Dan Lavery, who is known for his American and Japanese traditional tattooing and stellar lettering.