Michael Calderone

StatSocial is a leading social audience insights platform that provides unparalleled consumer research, media planning, and brand measurement solutions for the modern media landscape. Their Silhouette platform allows marketers to integrate brand and consumer insights into their marketing programs by sourcing self-declared data from major social and community platforms, enabling them to build custom social audiences, analyze consumer profiles, and gain valuable consumer insights.

With a database of millions of verified social users, StatSocial offers a comprehensive range of attributes for profiling and segmentation, including brand affinities, media consumption preferences, influencer insights, demographics, and more. Their solutions also enable the delivery of audience intelligence to existing panels, paid media partners, and other third-party systems, empowering marketers to make data-driven decisions and measure the impact of their campaigns on overall brand health.

Generated from the website