Mimi's Frozen Yogurt

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100th St
New York, NY 11414

Mimi's is a vibrant frozen yogurt destination located in the heart of New York City. The brand invites patrons to indulge in a unique yogurt experience while fostering a sense of community among locals and visitors alike.

In addition to their delicious offerings, Mimi's provides opportunities for customers to engage further through merchandise and gift cards. The establishment also shares curated playlists on Spotify, enhancing the overall atmosphere and connection with the community.

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Reviews

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4.028 reviews
Photo of Melissa M.
Melissa M.
12/8/2025

This is what the modern froyo place should be! 16 Handles just opened close to me, so I recently had the trend of 2008 to compare. I can do without the old ones. Now almost 20 years later I'm so...

Photo of Stacey S.
Stacey S.
12/4/2025

Although it's a bit hyped, and a bit more $, they do deliver in premium locally sourced ingredients, solid flavors and slightly more unique toppings. Is it worth a super long wait? Not so much...

Photo of Joanne H.
Joanne H.
10/20/2025

you should def come here once, but idk about twice! the food: it's a popular froyo shop and i 100% recommend their tart flavor. it's not too over-the-top creamy like butterfield, but it has a...

Photo of Emily X.
Emily X.
12/10/2025

Overhyped. Overpriced. The fro yo comes out really fast too so you get more than what you want. Yogurt is nothing special. I liked the cookie dough topping.

Photo of Ashley H.
Ashley H.
12/7/2025

I was so excited to finally visit Mimi's and she did not disappoint! I always go for a signature tart and that's exactly what I did. So delicious and I loved the toppings they had. I am a cookie...

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