Platinum Guild International (PGI) is a global marketing organization established in 1975 with the aim of developing the worldwide market for platinum jewelry as a new demand source for the precious metal. PGI focuses on consumer marketing and educational programs to raise awareness and appreciation for platinum's unique qualities as a fine jewelry material in the key markets of China, Japan, USA, and India. Through collaborative efforts with partners, PGI identifies opportunities for platinum in jewelry and develops them, creating consumer demand and driving growth in the industry. PGI also emphasizes the importance of branding and branded collections in the platinum jewelry business, showcasing how design, technology innovations, and appealing collections contribute to increased margins and generate new sources of business. Committed to industry-leading environmental, social, and governance standards, PGI works with leading platinum producers to promote sustainable practices in the industry.Generated from the website

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