Founded in 1986, Confero is one of the leading providers of customer experience research services to major national brands, multiunit and independent growth companies. Based in Cary, N.C., the firm offers services, which include on-site mystery shopping, business studies, recorded telephone mystery shops, voice of the customer (IVR) surveys, web surveys, compliance audits and on-the-spot rewards. Confero caters to various industries such as automotive sales and service, retail, banking, real estate, hospitals, consumer products, entertainment, theme parks and others. Specialized shopping venues include military bases, areas of airport, corporate sites, truck stops and theme parks. The firm has a list of major names as it clients, which includes Coca Cola, Capital One Bank, Shell, Aramark, etc. It has received accreditation from Better Business Bureau and is a member of Cary Chamber of Commerce and Raleigh Chamber of Commerce.